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Beyonce announced to 750 fans in Walmart that she’s gifting each one with a $50 gift card
Photo credit: Rob Hoffman

It seems that Queen B is full of surprises this year. The superstar singer popped up at a Walmart in Tewksbury, Massachusetts to purchase her self-titled, record-breaking, fifth studio album.

As she continues to celebrate the release of her album, the singer beamed as she looked at the showcase of her latest album. Physical copies of the album went on sale this past Friday, just one week after the secret and exclusive release with iTunes.

Beyonce greeted fans, as she pushed her cart down the aisles while picking up a few Christmas gifts for 23 month-old, Blue Ivy. As she checked out the “Drunk Love” singer then announced that she would pay $50 towards everyone’s bill in the store. 750 people in the store received gift cards that read “Happy Holidays, from Beyonce.” Her bill came out to $37,000 and she seemed more than happy to pay it.

In the past, Bey usually visited target to purchase a physical copy of her album. However this year the giant retailer refused to carry her album in retaliation  of her agreement with Apple. Though there was not advantageous for Target the national chain  is likely trying to discourage other artist from signing exclusive deals that cut them out.

But their plan may have backfired, as no one can hold Queen down. Beyonce’s most recent move has showered Walmart with publicity and a boost to their traffic and sales.

 

 

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